Content, Content, and did I mention Content

Some of the speculated upon ways to market your online business is to use videos, audio, and pictures. Well this is true if you have those videos shot by a professional or captured by professional. But how about all the other type of content? By most online marketers the answer is "GANIC". That is computer generated content that does not take a fee to produce.

Search Engine Optimization (SEO) is the process of creating search engine friendly content and code on a website. The other part that needs to be addressed is the off-page or off-page linking process. The purpose of the link back is to provide some relevance to your content.

The Importance of SEO

The importance of using proper SEO on a website can be measured by the amount of traffic it can generate. Search engines are responsible for directing traffic to websites. Their rankings on search engines such as Google, Yahoo!, and MSN can make money for you or your associated company. The higher your page comes up in search engines the more visitors it will receive. The box marked "estimated traffic" is the best way to look at this. Traffic is really a numbers game. The more traffic a website receives, the more people are created through the click-throughs. The more people are created through the click-throughs the more sales are made. Products, services and good searchers are the ones that bought something or signed up for the associated services. Google is a numbers game too - the more hits you get, the more conversions you have.

Natural Back Links

The kinds of links on other websites that point back to your website are called "natural" or "organic" links. They are nearly impossible to manipulate. Unlike other links, often they will require some link juice to get them through. Although search engines can read these links and sometimes devalue them, they are really a great way to push more traffic to a website.

What is a Dofollow link?

When it comes to linking, "dofollow" is a term that is often used. It means that a link will hold some value over the web. In short, "dofollow" links are those which search engines will completely ignore. Nofollow links, on the other hand, are common in nature. They are simply links whose codes are different than those typical of "dofollow" links. Nofollow links are useful because no search engine will completely discount them; the hits just aren't as high.

Before you can work on SEO features for a website, you have to do a little on-site optimization. This will put you in a much better position to compete against others who are trying to attain the same results you are looking for. Afterwards, you'll be able to really work on the off-site optimization which will boost rankings and afterward - traffic.

Link Building

Of course, by itself, is not enough to make your website easy to find. Certain methods have to be employed as well in order to conscience the Internet surfers that your website has information worth reading. Links for example can significantly boost SEO campaigns. The amount of links point to your website will tell "why" it's a favorite of the search engines. By building "back links", you'll be able to gradually improve your website's rank.

Effectiveness of Link Building

Search engines "count" the number of links point to your website. The more link building your website has, the better the rating your search engines will determine. Linking is not however as easy as it seems. The linked websites need to be relevant to your own website in order for the link building to be worth it. So besides relevant links, the website's content too needs to be of good quality to pull up your website.

So even if you have a new website and with just a few links, you will be able to compete with other websites in search engines. But in order to do so, your website needs to have a great amount of content and to use the keywords professionally.

So if you are ready to have a new business opportunity Successful, then you are looking for the right keyword and you are ready to put it to work.